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The case describes a project by Grosse Pointe Associates (GPA) investigating the potential market for “microvans”. The objectives of this case are: 1. To give you experience segmenting customers in a market 2. To have you determine which segment(s) would be good to target based on analysis of the data. 3. To have you relate the segment(s) to demographic variables potentially useful for targeting

# multivariate analysis and basic descriptive statistics
library(psych)  

# data processing
library(dplyr)
library(tidyverse)
library(data.table)
library(DT)


# plot
library(ggplot2)
library(corrplot)
library(ggthemes)
library(ggridges)

# rMarkdown 
library(rmarkdown)
library(kableExtra)

# file path management 
library(here)

# stat
library(factoextra)